February 23rd, 2008
Well I did… Beat FM is a young Jordanian radio station. They focus on international music and events. It was year 2005 when they started to broadcast on the air. I remembered there first look when they tried to adopt a graphite metaphor in there brand. Their rate card looked like a spry can. Unfortunately I could not find any image for their old brand. The idea was not so bad. Graphite symbolizes youth and rebellious attitude, the art as a form of revelation. But this idea was not implemented well and it looked poor.
Now the new brand looks bolder, more hip and modern. The revolution idea seems to be dropped down. It looks more playful and neat. The new brand seems to adopt more perfectionist attitude rather than experimental one like the old brand.
To tell the truth, I am not a good listener to this radio station and I don’t know how this new brand will be reflected in their shows. But defiantly Beat FM has their eyes on Play FM.
So guys what do you think of the new brand? If you have anything to add please share it with us… Jordanian radio stations are on fire.