Have you noticed the new logo of beat FM.?
February 23rd, 2008
Well I did… Beat FM is a young Jordanian radio station. They focus on international music and events. It was year 2005 when they started to broadcast on the air. I remembered there first look when they tried to adopt a graphite metaphor in there brand. Their rate card looked like a spry can. Unfortunately I could not find any image for their old brand. The idea was not so bad. Graphite symbolizes youth and rebellious attitude, the art as a form of revelation. But this idea was not implemented well and it looked poor.
Now the new brand looks bolder, more hip and modern. The revolution idea seems to be dropped down. It looks more playful and neat. The new brand seems to adopt more perfectionist attitude rather than experimental one like the old brand.
To tell the truth, I am not a good listener to this radio station and I don’t know how this new brand will be reflected in their shows. But defiantly Beat FM has their eyes on Play FM.
So guys what do you think of the new brand? If you have anything to add please share it with us… Jordanian radio stations are on fire.
February 23rd, 2008 at 10:14 am
but i like the new logo more than the old one, that one was “ma3jooG kter”…
thnx 4 share
February 23rd, 2008 at 11:41 am
I really like it, its very fresh yet in a understated way, I think the new logo alone has convinced me to start listening to Beat
February 23rd, 2008 at 11:50 am
well.. positive feedback so far
February 23rd, 2008 at 7:54 pm
I love it, specially with one of my fav fonts, arial rounded.
February 24th, 2008 at 12:46 am
I love it!
February 24th, 2008 at 1:03 am
i love VAG rounded..
February 24th, 2008 at 6:38 am
ouh! I mentioned ur post after i published mine … ill gonna update it and link you out.
http://nasimjo.blogspot.com/2008/02/beat-fm-rebranded.html
Anyway, i guess they aint worrying about Play as much as they are about the new stations coming to town such as Energy FM and Communicorp’s Spin FM … read my blog for more info
February 24th, 2008 at 7:24 am
i lost hope in rebranding, cause they always presents an uglier logo than the ones they had b4 but this logo brought hope back, it should last for the next hundred years
i say B for Brilliant
February 24th, 2008 at 9:01 am
I really love it !
February 24th, 2008 at 2:08 pm
hussein, you’re the man! I was trying to guess what font was it and I knew it wasn’t Arial rounded ;D
as I said on Robassimus’ blog, it’s absolutely brilliant. I love it.
February 24th, 2008 at 2:56 pm
I thought it was arial rounded
February 24th, 2008 at 2:58 pm
It is cool & hip on any case, I digg it!
March 4th, 2008 at 3:21 am
It’s actually based on the font Frankfurter, but we had to redraw it. We’re very glad to hear that so many people like it.
March 10th, 2008 at 4:41 pm
Superficial, unrelated, Inapplicable, shows Immaturity of the designer. its really another “Jordanian like” silly logo.
I didn’t like it.
March 10th, 2008 at 4:43 pm
على رأي المثل: من خرى لأخرى
Excuse my French!!!
March 11th, 2008 at 3:22 am
i also found this image on the net for something very similar to the logo:
http://www.stillontherun.com/images/da.jpg
October 6th, 2008 at 1:30 am
i used to really like it, but i was shocked yesterday when i found this on flickr! i have no idea about this thing, but i can see some copying in there.
http://www.flickr.com/photos/jsullivanphotos/2332898995/