Branding the Middle East!

December 25th, 2006

In the last century, unfortunately the Middle East gained a very bad image around the rest parts of the world. Arab-Israeli conflict, war on Iraq and lately political instability on Lebanon has framed the reputation of the Middle East with a very ugly picture.

Some countries in the region have suffered from this bad image, such as Jordan, Egypt and most of the gulf countries. But most importantly people in all over the region have suffered too. This image made it hard from them to live anywhere in the world.

So there is a big need to re-brand the Middle East. Not just to change the bad image we have in others minds, but also to change the bad image we hold for ourselves inside. And maybe this would be one of the most efficient steps towered resolving the most complicated conflicts in mankind history.

Yes we have wars! And yes we have bad systems. But let’s not forget that we are in the center of the world. Connecting east with west. Let’s not forgot that civilization started here. And finally let’s not forget how rapped things are changing in this area.

We are not ignored any more. Some countries were able to put it self on the map. Such as Dubai followed by Qatar. And now Jordan is trying to follow up. Let’s not forget Egypt, which was always on the map. Although, we have wars and devastation on some part of the region but we also have constructions and progress in other parts.

If we don’t respect ourselves, no one will respect us. The future is here and the war must have an end. And one day the construction site will expand all over the Middle East. So we need to prepare for that.

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3 Responses to “Branding the Middle East!”

  1. Haitham Sabbah Says:

    I fully agree with you, Wael!

    “لا يغير الله ما بقوم حتى يغيروا ما بأنفسهم”

  2. Global Voices Online » Blog Archive » Jordan: reBranding the Middle East! Says:

    […] “There is a big need to re-brand the Middle East. Not just to change the bad image we have in others minds, but also to change the bad image we hold for ourselves inside. And maybe this would be one of the most efficient steps towered resolving the most complicated conflicts in mankind history,” Wael Attili said. Haitham Sabbah […]

  3. Sabbah’s Blog » Blog Archive » Don’t buy, “Samm Elhary!” Says:

    […] What really strike me is how proud I am to see some non-Arab are fighting for issues that matters for Arab more than themselves. When I look around me and see that we are more unfair to ourselves than our enemy is (maybe not more, but we still are), it makes one feel ashamed. That’s why, when I read Wael’s post the other day, I could not but agree to what he said. Yes, we need to re-brand ourselves, however, we should make sure that it is not be based on “faked values”. […]

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