July 31st, 2005
If you don’t know how to write a CV just look at these signs in Amman, we are creative enough to combine portfolios with signs and save money.
Actually I got these images from an email from my colleague in the office and probably you’ve seen it before, but these signs opened a wound in my heart. The beautiful Amman is drowning under ugly signs.
Signs are competing with each other, bigger and bigger it became. Technology made it worse, ugly computer graphic and ugly flex signs are more to be used. You cannot read building architecture anymore, you only read signs and text. And what makes a disaster is what people write on there signs, and how they present themselves. You will find all kind of signs, sleazy, stupid, ugly, silly and crowded all mixed in your eyes. You will see also stolen brands, graphics and names. Only in Jordan you will find a shoe store with a stolen brand of Canon. Only in Jordan you will find Fido Dido as a restaurant logo or a signage company logo…
If you asked me what is the good thing about the above signs, my answer would be the typography, at least it’s a hand written typeface which is better than most of the ugly computer generated typefaces that we see around us, and I wish if we can go back to those kind of sings … with less text definitely… rather than seeing “Sha67at” by computer.
I hope creativity will stop one day!!