If you are a graphic designer, don’t miss this workshop. learn more about Arabic calligraphy from an expert. You will never find this knowledge or lean in your university. Expand your knowledge, gain experience.

click for more details

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When you combine a very creative and cool business brand like akhtaboot.com with a very talented and professional artist like Amer Al kokh.. You are defiantly going to get a kick ass animation ad. Good combination, isn’t it?

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لقد مضى وقت طويل وأنا لم أحضر أي فعالية ثقافية في عمّان. البارحة تشجعت وسحبت نفسي لأحضر مسرحية “لا على الترتيب أو الخبز اليومي” للكاتبة والمخرجة سوسن دروزة. قام بالتمثيل كل من الفنانة أمل عمران والفنان أيهم مجيد آغا. تتموحر فكرة العمل على العلاقة بين زوجين مضى على زواجهما أكثر من خمس أعوام وتصف المشاهد علاقات الجذب والتنافر بين الزوجين الذي يسعى كل من هما إلى أيجاد مساحته الخاصة دون أن يخسر الأرضية المشتركة التي بدأت عليها أحلامهم في بداية العلاقة. ويتحدث النص أيضاً عن محاولت الطرفين إشعال فتيل الحب الذي انطفيء واختفى وراء روتين الحياة وإيقاعته الصعبة. معظم الأحداث تدور في غرفة المعيشة على تلك الكنبة التي تجمع الأزواج في المساء بعد يوم متعب من العمل. وبجانب تلك الكنبة يوجد عامود إضاءة داخلي معطّل وينتظر من يصلحه. وعلى الجانب الآخر صندوق أسود صغير. بداخله أغراض الحياة. وفي الخلف لوحتان تمثلان شخصية كل من الزوجين. لوحة لرجل بوجه مغلف بالسماء ترمز إلى الشخصية الحالمة ولوحة لمرأة بوجه نبات ترمز الى العطاء أو الليونة أو الرقة في لفّات النبات وإنحناءه وربما لا شيء مما ذكرت. تلك اللوحات من رسوم الفنانة ريما مال الله.

ولقد إعتمدت المخرجة بشكل كبير على مجهود كبير للممثلين في تحريك المشاهد ورسم إيقاع المسرحية. فكان الحوار هو الأساس. وقدرة التعبير لدى الممثلين هي المحرك الأساسي للأحداث. وتتمثل صعوبة النص في التحول السريع بين الإيقاع السريع والبطئ، الغضب والسعادة، الأمل واليأس، الفرح والحزن، الصراخ أو الغناء. أما بالنسبة للعلاقة بين الزوج والزوجة فقد تم إختزالها في فكرة إنطفاء الحب بينهما دون التطرق إلى مشاكل الأولاد أو الاهل أو الأقارب. وربما هي صراع أزلي سيبقى بين الرجل والمرأة. وقد تكون أسباب البعد هي نفسها أسباب التقارب. كما يحتفل العمل بتناقضات الحياة وصراحة العلاقة والتعبير عن الذات. ولكنه في النهاية لا يتحدث عن كل الحالات ولا يتحدث بجميع لغات ولهجات حياتنا المعاصرة. إنما هو عبارة عن حالة من مئات الاحتمالات.

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Well I did… Beat FM is a young Jordanian radio station. They focus on international music and events. It was year 2005 when they started to broadcast on the air. I remembered there first look when they tried to adopt a graphite metaphor in there brand. Their rate card looked like a spry can. Unfortunately I could not find any image for their old brand. The idea was not so bad. Graphite symbolizes youth and rebellious attitude, the art as a form of revelation. But this idea was not implemented well and it looked poor.

Now the new brand looks bolder, more hip and modern. The revolution idea seems to be dropped down. It looks more playful and neat. The new brand seems to adopt more perfectionist attitude rather than experimental one like the old brand.

To tell the truth, I am not a good listener to this radio station and I don’t know how this new brand will be reflected in their shows. But defiantly Beat FM has their eyes on Play FM.

So guys what do you think of the new brand? If you have anything to add please share it with us… Jordanian radio stations are on fire.

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Amr Al Toukhy is hitting us again with his creativity and cool mobile experiments.. take a look at this new one.

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Sha3teely | the wisdom of bloggers jury

As I posted before, I had the pleasure and the honor to be part of blogger’s jury committee in the JSFF this year. Although it was a time consuming but I believe it worth every second. I had the chance to get to know Moh Al Qaq and Hiba more “two amazing bloggers and designers”. I really enjoyed their companionship. I also meet Hazim Betar, the organizer of the event and one of the pioneering film makers who did a lot of the industry in Jordan. I meet also Nadine Toukan, producer, a friend and former co-worker at Arabia.com. Nadine is also the producer of Captain Abu Raed film. I had the chance to meet film makers, directors and film critics. But also let’s not forget the good amount of films screened at the Festival which enriched my experience and gave me the motivation and energy to do such films.

That was my personal side of the experience, the other parts concerns the event it self and the venue.

JSFF | the shy festival

I still don’t understand why the numbers of attendance did not reach a good number. Although the organizers did a Facebook group, sent emails, created a website and blogged about it. It seems that a street banner is doing much more effect than an email group or a blog. Or maybe people thought it was only for Jordanian short films and there are no other countries involved. But yet I am sure that there was something wrong and numbers can be increased more.

Also I believe that movies should be categories more based on quality and type, not only based on Arabic or international production. Sometimes I feel it not right to screen an amateur movie after a professional short movie, or screening a documentary movie after fiction.

Anyway I believe we all should support this festival, private and public. Because really I know that Hazim Bitar and his team are doing it for free and they are gaining nothing from that festival. So we can’t ask them for more. Instead we should all lend a hand to make the festival next year a success.

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Al Hussein Cultural Center | a treasure in the wrong hands

I don’t know why always when I go to this venue I get depressed. When you enter you feel you’re self in a ghost city. Few security people who can barley read Arabic or English sitting on chairs and they have no idea what is happening inside. And by the way nothing is happening inside. I always feel it’s so dead.

I think the venue was the biggest mistake in the organization part. I believe if the festival was in a different place I think it would be a much success.

Let me tell you what is wrong in that place!!
- Workers at the venue are not trained to deal with people. Most of the time they are rude, aggressive and not well educated.
- No organization skills.
- Dead, dead and dead place.
- A venue with an attitude. Everything they do is a generously and you should be grateful enough and kiss their asses for it. “Why!!”
- If you’re looking for creativity, you are in a wrong place.
- Watches out people are looking at you.
- Lo Sama7at Hatha Mamnoo3
- Where are the events??

If I were Omar Al Ma’ani
- Separated the management of the venue totally from the municipality and creates a new organization.
- Inject more energetic and creative team and give them total authority and freedom.
- Kill the sick governmental system thinking inside the employees and replace it with private sector mentality.
- Look for sponsors and inject more money in PR and communication.
- Adopt as many regular events as possible and create an open competition between other venues.
- Offer packages and allow for some private sectors to open investment inside the venue such as bookstores, internet café, galleries and traditional shops.
- Make use of the site and expand the border of the venue into outside areas.
- Make sure that the capacity of the venue is a full state and at least 5 to 10 event are happing each day at the same time.

If you have more ideas you are more than welcome to add.

May its hard to do the entire above, but at least let’s admit that we failed to take the maximum advantages of that great venue. Let’s make a good restart. Can we?

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JSFF logo

I am so excited, honored and thrilled to be part of the blogger’s jury team of JSFF this year, along with Mohammad Al-Qaq and Hiba Judeh. In fact this is the first time for me to be part of a jury. I hope ill be useful enough and be able to make good arguments.

The JSFF will kick-off tomorrow, so make sure to attended one of its events. I am sure it’s going to be one the best film events this summer.

For more information please visit
http://jordanfilmfestival.com

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Keep an eye on the great talented short film maker and director, Amr Al toukhy and his mobile experiments on ikbis. You will learn so much from him and sure you will enjoy his work.

Mobile Experiments

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There are two men working in the same profession. One is living in the US and the other is in Jordan. The one in Jordan is standing on one of Al Weibdeh streets, wearing 10JD shoes. He looks in his pocket, count few coins and hopes that this money will be enough to get him home. He looks tiered and sweaty. He is so ignored.

The other one who live in the US is standing on a red carpet with $100000 suite, and $5000 hair cut. He is holding a hand of a beautiful lady who is wearing 1 million diamond nickels. He jumps to his lemo and disappear under the flash lights.

Both of them are actors!!!!!!

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He is so amazing, creative and he has a very strong metaphors… the man is definitely the next king of Arab poets. really want to greet Abu Dahbi Channel for their great show “Ameer Al sho3ara2″. I hope other channels will take this show as an example of how you can produce quality content instead of copying American shows.

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